- product brand
- марк. марка товара (торговая марка конкретного товара)
Англо-русский экономический словарь.
product brand
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Product (Brand X album) — Infobox Album | Name = Product Type = Album Artist = Brand X Released = 1979 Recorded = Startling Studios, Ascot, UK, April 1979 Producer = Brand X, Colin Green Genre = Jazz fusion Label = Charisma Records Last album = Masques This album =… … Wikipedia
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand architecture — is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding… … Wikipedia
brand association — ˈbrand associˌation noun [uncountable] the way in which people think of a particular brand of product when they think of a particular activity because they are closely connected with each other: • Nike has started to build the same brand… … Financial and business terms
brand name — ☆ brand name n. the name by which a certain brand or make of commodity is known; esp., the widely advertised name of a widely distributed product brand name adj … English World dictionary
Brand Awareness — The likelihood that consumers recognize the existence and availability of a company s product or service. Creating brand awareness is one of the key steps in promoting a product. Brand awareness is an important way of promoting commodity related… … Investment dictionary
brand loyalty — Support by consumers for a particular brand or product. Brand loyalty is usually the result of continued satisfaction with a product or its price and is reinforced by effective and heavy advertising. Strong brand loyalty, which is often… … Big dictionary of business and management
Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… … Wikipedia
Product naming — is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process,… … Wikipedia
Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… … Wikipedia
Product lining — is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products… … Wikipedia
